The first step would be to understand your client’s ideal customer and target audience. Once we have crystal clear clarity about “who” we’re targeting we can then leverage the wealth of targeting options on Twitter to figure out “how” we’ll reach them.
We’ll also review any historical data in Twitter to maximise results and reduce wasted ad spend. After we do all our homework we compile a Targeting Plan that will show you how we intend to best reach your client’s audience.
Our Targeting Plan will include our recommended campaign objectives and other Twitter settings. We also write a pool of ads for you or your client to approve.
Once the Targeting Plan and Twitter ads are approved we immediately start building the campaigns.
After we launch our team monitors the performance of the Twitter campaigns and conducts rigorous testing based on data coming in. In addition to re-allocating funds to campaigns that convert the best we also monitor and improve the following areas:
- Targeting combinations
- Bidding strategies
- New ad creatives
- Campaign settings
Our unique process allows us to identify early on what isn’t working and make changes that lead to increased reach and results.
Tailored reporting is delivered depending on the format and frequency you or the client prefer. Further recommendations are also provided for constant growth and improvement within budget.